Position: Marketing Associate ​

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Responsibilities included: 

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• Helped build and scale marketing efforts at a local level. Largely focused on executing marketing initiatives to establish brand position and increase brand awareness through partnerships, PR and communications. 

• Strategized on local brand strategy based on insights and brand objectives

• Generated original ideas, and executed on, interesting and brand-relevant experiential activations to drive new passenger acquisition and existing passenger enjoyment (interactive presence at events including contests, games, memorable moments, etc.)

• Created communications strategies and developed the messages and copy used to execute Florida local communications via owned and paid channels.

• Maintained relationship with PR firm to generate earned media through national and local stories.

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Execution Examples: