Position: Marketing Associate
Helped build and scale marketing efforts at a local level. Largely focused on executing marketing initiatives to establish brand position and increase brand awareness through partnerships, PR and communications.
Strategized on local brand strategy based on insights and brand objectives
Generated original ideas, and executed on, interesting and brand-relevant experiential activations to drive new passenger acquisition and existing passenger enjoyment (interactive presence at events including contests, games, memorable moments, etc.)
Created communications strategies and developed the messages and copy used to execute Florida local communications via owned and paid channels.
Maintained relationship with PR firm to generate earned media through national and local stories.
Aventura Mall Partnership
Miami Gay Pride Parade Sponsorship