Lyft

Position: Marketing Associate ​

Responsibilities included: 

  • Helped build and scale marketing efforts at a local level. Largely focused on executing marketing initiatives to establish brand position and increase brand awareness through partnerships, PR and communications. 

  • Strategized on local brand strategy based on insights and brand objectives

  • Generated original ideas, and executed on, interesting and brand-relevant experiential activations to drive new passenger acquisition and existing passenger enjoyment (interactive presence at events including contests, games, memorable moments, etc.)

  • Created communications strategies and developed the messages and copy used to execute Florida local communications via owned and paid channels.

  • Maintained relationship with PR firm to generate earned media through national and local stories.

Execution Examples: 

Aventura Mall Partnership 

Miami Gay Pride Parade Sponsorship