Position: Marketing Intern 

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Responsibilities included:

• Assisted in marketing initiatives with the objective of growing their eCommerce business.

• Helped to improve their websites, presence on major marketplaces and  digital properties such as online marketing, social media, merchandising, and user experience.

• Worked closely with the entire Marketing team to align promotional and marketing strategies on-site and in email and digital outlets.

• Curated collections to be featured on newsletters, landing pages and social media posts being sent out to Eberjey contacts. Worked cross-functionally with editorial and design team to execute these photo editorials and look books.

• ​Ensured product assortment and content was well-merchandised, complete, aesthetically pleasing and fully optimized for an efficient consumer experience.

• Tracked consumer behavior (pixels) on their online store to identify gaps in purchase funnel and suggest actions to optimize sales performance.

• Analyzed and compiled reports on performance of outreach efforts using media metrics. 

• Strategized ways to reach out to potential customers, taking into consideration the demographics of current customers. Helped gain exposure by identifying and sending sample shipments to influencers.